One thing that many internet marketers fail to grasp when they start out is that what they are doing when they are starting a business! Perhaps it is far too easy to try internet marketing in the first place – would people think twice if they had to pay $500 for a domain name, $100 a month for web hosting and pay to join affiliate programs? I think they might.
The internet is littered with the bones of millions of dead websites. They were started so cheaply that the only thing invested was a few hours of the website owners’ time, until he quickly gave up because he lost interest or didn’t get rich in a week. Human beings are well known for abusing things that come free – we pollute the air, we pollute our oceans and we are now polluting the internet!
What I am trying to get at here is dedication, and having an entrepreneurial mindset. Are you a budding entrepreneur and dedicated to making a success of your new business – or is it just something in a long line of things you are trying to do that’s more of a hobby? Do you intend to go the course with this new venture? If the answer to the last question is yes, then it is a business, and business equals work. You are now an entrepreneur!
Just like you wouldn’t turn up for your job as a bank manager in daisy dukes and flip-flops, why in the world would you have a business email address like email@example.com? Generic email addresses can be a real killer in business, and some affiliate programs won’t accept you unless you have a legitimate business email address, i.e. by using your domain name as the suffix.
Okay, you can do what you like dress-code wise while you are working at home on your website, but remember that everything you do on the world wide web should be done to promote your business, and if you purchased a domain name – carefully selected of course to reflect your product or service – why the heck wouldn’t you use the email addresses that come with it?
I never open anything that has an email address like the example above. Never. Why? Because of the threat of viruses and malware, so the chances are if you were giving away gold I would send that email to my spam folder, but if your email address ended in “freegold.com”, I would certainly be interested and open the email! Your domain name email address is a bonus and I will never understand why people don’t use them! Keep the hotandheavy address for your personal email if you must, but never use it for business purposes! Consider your domain name email address as just another step in self-branding – a tiny free advertisement that can be very effective.
Using the email address you got with your domain name is easily recognizable, and if you have used a relevant domain name – people will open it. It is all part of self-branding.
When you open your web hosting account you will get a number of free email accounts with it, so you can have firstname.lastname@example.org, email@example.com – anything you like, and by using more than one account it will make you far more organized when it comes to building autoresponders and organizing mailing lists.
Take a look at how successful businesses run their websites and how they organize themselves. Set out to emulate what they do, and start out by branding yourself with your domain name as your email address. It is very difficult to implement it later, after you have started getting opt-in subscribers – so get started on the right track.
We would love to hear from you if you have any further input on this subject. Do you agree, or are you doing just fine with a generic email account?