So you have 50 or 100 or so followers on Twitter, and about that many on Facebook, but it’s been a struggle to get that many. You’ve tried everything, but you are not getting the massive response you had expected, or a minute fraction of the response the media “gurus” said you would get. It is a small success, but it’s been hard work making people engage with your brand, and you just don’t understand why.
Here are 10 Reasons Why Your Perhaps Your Audience Doesn’t Like You
It’s easy to spend all day wandering around the internet, reading, reTweeting or just watching what others say. You are not ENGAGING your audience.
TIP: Engage, engage, engage, and interact.
2. Your website or blog lacks pizzazz or interesting content. There are 10 million Tweets sent every year and yours look like all the others.
TIP: Do something different that makes you stand out and appeal to your audience. Provide useful content that gives answers to their problems. Find out what they want and give it to them.
3. You have to follow people that follow you, even if you’re not really interested in what they have to say. Twitter is all about reciprocity. Love thy neighbor; do unto others, and all that good stuff.
Tip: Make an effort to follow people back; it’s not that difficult is it? Remember it’s easy for them to hit the unfollow button, so make an effort.
4. Treat your social media friends as you would your real friends. Be polite. Retweet, thank people who show an interest in your brand, offer them something of value, and put thoughtful comments on other people’s blogs.
Tip: Show some love. Communicate with people and show a genuine interest in them. Once you have thousands of followers, it can become a little overwhelming (and time consuming), so get organized and send one tweet in the morning and one in the afternoon, and try to reTweet as much as you can.
5. Your content is boring, your posts are boring, your photo makes you look like a dweeb and you don’t do a darn thing to help anyone, or brighten their day. If your picture doesn’t have you looking your best with a big smile on your mush, find one that does (who cares if you’d just had three martinis!)
Tip: Understand your audience. What do they need? What can you offer them? Brand your business and your personality. Do something out-of-the ordinary. Run a competition “What am I Laughing at in my Picture?” and give away something of value to the ones who respond with a great answer. Just tell them rude comments will be deleted! You get back what you give out.
6. A dull website attracts nobody. Look at the colors and the content, and redesign the lot if necessary. If you are in the funeral business perhaps not, but even a mortgage website can look peppy and positive. If you are failing at the social media game, it’s possibly for the same reason, you are dull too.
Tip: Social media is what it says it is, *social*. It is considerably easier being sociable with people you have never met online. Get your website redesigned; if you have a WordPress blog, it is very easy to change the design to something more cheerful.
7. A lackluster social media profile reflects your personality. If people see that you can’t be bothered to customize your profile, they will suspect that you couldn’t be bothered about anything else, and move on.
Tip: If you have the money, hire someone to write your profiles. Go to Fiverr.com – you will probably find someone to do it for five bucks! But come on! It’s not difficult, if a ten-year old can write a great profile, so can you.
8. Facebook is not just about your face! People don’t want to hear “me, me, me” all the time.
Tip: Use the discussion tab and get into some interaction. Find out what people are looking for and help them. Have some fun.
9. Avatars are great for poker sites, where you really do have something to hide. They are out of place on social media sites, because people may think you do have something to hide. It also shows you are uncomfortable with yourself. It is not the real you, you’re hiding.
Tip: Get some videos on your site. If you think you can’t do it, just try! You may think your first video is a disaster – it probably will be, but it will show that you are human and you don’t know everything (everyone hates a know-it-all anyway). Your audience will warm to you.
10.I would much rather be in my shorts and tee shirt and interact with 1000 people on social media, then get dressed up and go to a business function. I think most people would agree. Are you scared of social media? Why, because of a few nasty comments? Delete and move on. There’s always one in every crowd, just like in real life.
Tip: Don’t let it bother you. Don’t be bullied and don’t get upset. Be sociable, have fun, and relax.
Successful people are successful because they have failed at more things than most people have ever tried. Successful people learn to move on and if they fail at one thing, they move onto something else, but they never give up without giving something their best shot first. They have the guts to try, try and try again.