Knowing a Little HTML for WordPress can Jazz up Your Site

It can Also Improve Your Newsletters

If you don’t know a thing about HTML for WordPress you can create a great looking site with all the easy to use tools and versatile plugins and not miss out on a thing. Even though you have a choice of using the Visual Editor or the HTML editor in WordPress, everyone I know just sticks to the visual.

I like using HTML though – call me old-fashioned. I add headings, enlarge text if necessary, change colors and add a few other flourishes.

If you’ve never learned any HTML just take a few minutes to look at the HTML editor after you’ve created a new post or page. You will see that all commands are confined within the symbol used for less than (<) and more than (>), with the final > accompanied by a backslash </ >.

HTML in Header Tags

Header tags are bolded and get progressively smaller. When you add your page or post’s title, WordPress automatically makes this your H1 tag. The hierarchy of header tags looks like this:

<h2>Level 2 Heading</h2>
<h3>Level 3 Heading</h3>
<h4>Level 4 Heading</h4>

The search engines pay particular attention to these tags when they’re trying to figure out what your page or post is all about, that’s why it is essential to include relevant keywords in those headings.

HTML in Anchor Text

Anchor text is the string of words used to denote a hyperlink. Again, the search engine bots pay attention to these so you should always include relevant keywords. “Click here” just doesn’t cut it I’m afraid.

Adding a link manually is possible, but you can’t make a mistake. It’s better to cut and paste a long link. The result can be made into a clickable link with anchor text and will look something like this:

<a href= “http:// www.thesiteyouwanttolinkto.com “>YOUR KEYWORD RICH ANCHOR TEXT </a>.

Note: To keep the HTML coding unlinked I had to place spaces into between the code. Please use a search engine to check for the correct programming.

The URL is in quotation marks and only the letters in caps will show as your clickable anchor text. Pay special attention to the < symbol and the > symbol and final .

Follow the same rule for internal links.

No Follow Tags

There always has been a lot of talk about the usefulness of NoFollow tags. They were originally invented to try to stop spammers who would leave comments here, there, and everywhere and get big page rank boosts for their sites.

The only reason many people use NoFollow tags is if they host affiliate ads and banners. The theory is that the affiliate company gets an unwarranted boost in page rank because so many people are clicking on their links. Google apparently doesn’t like affiliate links because the host site owner benefits from them, not their visitor.

I’m not sure I agree with this theory but it’s best to put a NoFollow tag on affiliate links and keep everyone happy.

If you’re an affiliate you can add a no follow tag to your banner or link’s coding and it will look something like this. (The “?id=affiliate_id” would be your personal affiliate ID.)

<a title= “link title” href= “http:// www (dot) AFFILIATECOMPANY (dot) com/?id=affiliate_id rel=”nofollow”>AFFILIATE LINK</a>.

Note: To keep the HTML coding unlinked I had to place spaces into between the code. Please use a search engine to check for the correct programming.

Special Symbols & Colors

You’ve probably already discovered the symbols when you click on the Omega sign in your WordPress Tool bar. If you’re looking for a symbol that isn’t there, believe me there will be a code for it somewhere online!

Click on the underlined A and you’ll find every color under the sun if you want to change text colors and headings to something that pops. Just remember monitors differ and some colors are hard to read online so be careful.

Each of these colors has what’s known as a Hex Code which starts with a # symbol. If you want to stick to specific colors when creating emails, newsletters and other marketing materials, make a note of the codes for consistency.

If you want to practice some HTML start a new WordPress page or post and save it as a draft. If you like what you end up with you can share it with the world or trash it.

Warning: HTML can be addictive!

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