Once you have chosen and researched a subject that you think can profitable, your next task is to research keywords. They are called keywords because they are crucial to the success of your site. The only people who don’t have to care about them are people building personal, not-for-profit sites. Without the right keywords, you will be lost.
An Online Market is…?
A targeted group of people who are all looking for the same thing. So if you wanted to build a site around fishing for example, your target market will be made up of people who fish for bass, trout, go deep-sea fishing etc., and people who are thinking about fishing as hobby. That is the TARGET MARKET.
The MARKET LANGUAGE will include things like fishing rod, bait, line, etc. and you will find that each target market has its own particular language that consists of phrases and acronyms.
There are literally thousands of markets out there to be explored and if you are to target any of them, you must research the terms involved and these will become your “long tail” keywords.
A Market Niche is…?
A market niche is simply a smaller aspect of a greater market. In the example above, a niche market might be outdoor gear for fishermen. That niche in itself will encompass a number of items like boots, jackets, waders, hats etc.
If Joe Fisherman needs a new pair of waders, his search might be waders, waterproof boots, best waterproof boots, etc. Now if his brother George Fisherman also needs a new pair of waders, the terms he puts into his search box will be totally different. George may love his Mud Puddle brand waders, and he will enter Mud Puddle waders blue size 12 into his search engine. These specific words, as a phrase, are called “long tail” keywords within the world of internet marketing.
To recap, a niche is simply a small part of a broader market containing specific things. Within every broad market there can be hundreds of niches, and the point of keyword research is to find a niche market with few competitors that can be easily dominated.
Each keyword phrase has a numerical value
If we were to go to Google’s Adwords Keyword tool and put in “Mud Puddle waders blue size 12”, chances are there will be very few people searching for that exact same phrase. Next we would shorten that phrase to “Mud Puddle waders blue” that may bring a higher number in the results. “Mud Puddle waders” (if that was a popular brand) would return a number in the hundreds, if not thousands of searches. If the first and second terms only returned a dozen or so searches a month, those phrases would not make good keywords. If Mud Puddle waders returned ten thousand searches, this might be something to investigate, but it all depends on competition.
Understanding these numbers means the difference between success and failure on line
But it’s not quite that simple, there are a number of other factors involved. It takes the same amount of work to build a successful 20-page website as it does to build one that never gets any traffic and traffic = sales.
Choose a Market you are Comfortable with
- Do you know anything about fishing? Have you ever even put on a pair of waders? If the answer is no, chances are you won’t be able to write good content about this subject.
- You do know about fishing? Great, now go and hook some great, under-exploited keywords in that market, and build your niche.
If you start out with the above points in mind, you will be well on the way to building a successful website, get one of these wrong, and it will be pointless starting.
Only a very small percentage of online marketers actually make any money. In terms of your time, which is your most valuable and non-renewable asset, I advise you to take heed.
Get it right, and you can enjoy a passive income that can improve your life for years to come. Try and get into a saturated market with too much competition and you will fail.
Call it market research. It’s just like in the days of the door to door salesman; he wouldn’t waste his days trying to sell his wares in area that was unsuited or had too much competition, and neither should you.
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