Building a blog to earn money from affiliate advertising or promoting your own products is one of the cheapest ways to start your own business.
The biggest investment when you first start your blog will be your time. Remember if you have hopes of earning money from your blog, you must treat this as a business and not as something to do when you “feel like it” and neither should it just be a hobby – hobbies cost money, they don’t usually earn you money.
The best way to build a blog is by using WordPress; they offer thousands of free templates you can use. These templates are designed for many kinds of business, if you are a photographer and sell your photographs there are designs for you. If you want to sell products using a shopping cart system there are free plug-ins and templates designed specifically for that purpose. Many designs offer you the ability to change colors and add your own logos or headers you can have designed separately. If there is a remote chance that you don’t like any of these free designs, search the internet for even more free WordPress designs or purchase a premium design that does suit your needs. This is probably the hardest part of building a blog – but it’s very important you do get the right design.
If you want to have a WordPress blog specially designed for your business, then of course you will have to pay a graphic designer and possibly a programmer to build it for you, otherwise you can start blogging for next to nothing.
The most time-consuming part of building a successful blog is going to be promoting and marketing it. You will have to write articles for your site and for article marketing sites such as EzineArticles.com. You will have to learn and use online and off-line SEO, obtain backlinks and then spend time promoting your blog on social media, if that’s part of your marketing plan.
Driving traffic initially is difficult, but with a WordPress blog and the right plug-ins you can see results very quickly. Many people use video to promote their blogs. You can have your video on your blog and on YouTube; the first will engage readers and keep them on your site longer which Google likes, and YouTube will also bring traffic to your blog.
Once you have a significant amount of traffic, then you might consider paying for advertising if you are promoting your own products.
Most people who want to make a living online will build more than one blog, and once you have a couple of blogs that are making money; it’s a good idea to outsource a lot of the tedious work, especially article writing and acquiring backlinks. At this point in your business you can start to spend money to be more efficient, get organized and become more profitable.
Whatever you do, if you are building a blog to make money, be sure that you own your domain name and that your blog is hosted by a reputable company.
So the quick answer to “how much does it cost to start a blog?” is less than $10 a month.
Many experienced bloggers say that it’s worth paying for Premium WordPress designs. Do you use a free WP template or have you found a Premium Design to be better?