How Can I Increase Traffic to My Site?
A well-tended blog or website is a vital tool for growing a business. You can’t just build it and forget about it. It should be at the top of your daily list of things to do. It’s like a child; the more you nourish and care for it the stronger it will grow.
Monitor your Site Daily
If you’re reading this article, the chances are you’re looking for some tips to improving sales and traffic. Do you even know where your traffic is coming from, how long people are staying on each page and why certain things are keeping your visitors interested?
Monitoring everything you do to your site is vital. You may decide to change the design but you must know if those changes have worked. Why are some pages getting more hits than others? Is it because you posted a really fun video, a well-written article or a picture of Lady Gaga? You have to know these things in order to keep improving.
Every time you make a change or add anything, see what effects it’s having on your stats. If the majority of your traffic is coming from one social media site, maintain and improve your presence there. If something is definitely not working, stop doing it. You will be better employed doing something that will attract more traffic and build your mailing list.
Building a website is the easy part of online marketing. The hard part is maintaining it, increasing traffic, building a list and adding content that your market is looking for.
Depending on your product, there’s going to be a lot of trial and error in the beginning. Okay, so you’re selling dog houses. Big ones, small ones and everything in between. Dog houses are pretty boring, but by adding a video with a very silly Jack Russell and posting that video on YouTube as well, you will probably see a spike in traffic.
The key is to
Know Your Market
People who need dog houses and kennels are dog lovers. Women who buy expensive lipsticks want to look great. People who by vitamins and supplements want to be healthier.
It’s not about the product itself, it’s what it can do, It doesn’t matter what niche you’re in you have to look at the product from your prospective customers’ point of view. Give those people what they want. Concentrate on a tiny niche within a niche – maybe small dog houses or lipsticks that stay on all day and you will quickly cultivate a loyal following.
People buy from people they trust. Stand beside your product and market your name or brand name wherever you can, even if you do become known as Lil’ Doghouse! Use your name and logo everywhere you go online. Post videos on your site and on video sharing sites with your brand name clearly visible. Write guest articles about small dogs, write articles for article directories and keep getting your name recognized!
But there are hundreds of people selling small dog house, so
Have you actually looked at any of your competitors’ sites lately? You have to know your competition to understand what you’re up against. There are some excellent tools available that will list your competitors and tell you where their traffic is coming from, their rank and how many hits they’re getting. Look at each one and decide how you can make your site different or better than theirs. If the top sites use lots of video, make your videos better, more informative or funnier.
And whenever you include new techniques and ideas into your marketing campaign keep monitoring your stats. They will show you exactly what you’re doing right – or wrong – and you can rinse and repeat.
Give Stuff Away
If there’s one thing in internet marketing guaranteed to increase traffic and build a mailing list fast it’s giving things away for “Free”. Offer free shipping if a customer spends over X amount, or a leash, or dog toys – whatever. If your competitors aren’t doing it, you will quickly have an edge.
Write an e-book on how to keep your Jack Russell healthy and happy or how to keep a dog house clean and flea free. If you know your market, you should be well aware of what your customer wants and the information he needs.
It’s not about the dog house at all!
If he finds a kindred spirit who loves the same dogs as you, guess what, when he decides it’s time Fido needs a new house, he’ll come straight to you.
So you’ve followed our tips. You have a great website with lots of visitors and sales are increasing. You can sit back and watch the cash rolling in now, right? Wrong. You have to keep adding to your site, learning more about your market and maintaining and adding to your mailing list.
How many dog houses does one customer need in a lifetime?
The great thing about Internet Marketing is once you’ve found the formula for success you will want to build more sites and make more money. So the next things you’ll need are
Time Saving Tools
Depending on how much time you have available for your IM business, one two or even three websites may be manageable, but you mustn’t become a slave to your business. Nobody wants to replace a full-time job with another full-time job online. It does get tedious and time-consuming writing articles, making videos, submitting stuff to other sites, finding keywords, monitoring your stats, answering emails, compiling newsletters, participating in social media sites etc., etc.
Use time-saving tools and plugins and take the weight off and hire a writer if necessary.
Now that you’ve read these tips, the last word is
To maintain and improve ranking you must have a basic grasp of SEO and know how to use keywords. You should also make a point of adding content to your site regularly, or people will forget about you.
Make your content interesting and dynamic and make it better than your competitors’.
Run competitions, offer coupons and prizes and encourage your readers to participate. Make your site fun and easy to navigate with plenty of videos, screenshots and articles that will encourage lively discussion.
It sounds easy to be successful in IM but most people fail because they’re not prepared to work hard building a profitable business.
I hope these tips will help.
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