Here are five free selling tips that will help you increase your sales. They work for any business, and are effective for online and offline marketing.
1. ONE ITEM AT A TIME
By offering only one product at a time, confusion will be avoided. Many people have a hard time making up their minds, and offering too many choices can reduce sales drastically -even when it comes to someone choosing a color. When people are afraid of making the wrong decision, they won’t buy at all, and you will lose the sale. There’s no “maybe” in sales.
If you can offer a ‘package’ of two or more different items for one price, try that, or simply keep things separate and offer them one at a time later.
2. UNDERSTAND YOUR CUSTOMER
Online, people have found you because of your keywords. So there are only two real reasons why they are on your site. They are either researching i.e. shopping around for the best price, or looking for information. Put yourself in your visitor’s shoes and decide what is the greatest benefit your item will have for them. Use that benefit to attract them, with “we have the best quality widgets”, or “we have the only widgets left on planet earth.”
Always put those “best” benefits in your promos. Start everything out with these words and your visitor will read on. You have captured their interest and they will be more likely to buy from you.
3. BE A FRIEND
If you promote something for sale, or have a website on a specialist topic, be sure you know what you’re talking about. If you have a site about cancer for example, and nobody you know has cancer, that fact will become obvious in what you write. If you are trying to sell a top-of-the-line camera, be sure you know a lot about it.
People will buy from you if you are addressing their needs and you know what you are talking about, especially where large ticket or specialist items are concerned. More people will buy from you when they feel you are talking directly to them about their individual needs.
If you do know a lot about cancer, you can always develop two websites, one for people who are worried they might have it, and another for those who know they have. That way you can aim any email campaigns at the right market. Each site will be customized to a specific target market and the recipients will appreciate not being emailed about irrelevant information.
4. BE SPECIFIC
“This is great and it’s cheap!” means absolutely nothing, and I hate lines like “it’s 50% off”. Fifty percent off what? The lowest price or the MSRP?
“Our price is the lowest you will find anywhere,” is much more attention grabbing.
Find out what works best for your product or service; keep a watchful eye on the results of your campaigns until you find the one that works best for you.
5. CREATE SOME DRAMA!
If you have been looking into Internet Marketing, and seen the guru’s ads, they always say “there’s only 500 and then I’ll shut this down,” or “the price goes up on Friday.” You would be amazed at how many people fall for these tactics BUT THEY WORK! People are scrambling to get their credit cards out before they’ve read anything else!
Why? Because people buy on impulse. Take a look at this blog post I saw:
Pamela H says: November 4, 2010 at 5:12 am
“I have just bought D’s product and the expensive upsell because I probably don’t know better and just keep believing in the dream of making it with someone’s help. I am very grateful to have found your site and I will follow your reviews. I have spent over $10000.00 in the past three years purchasing different products without making a cent but I still have hope! Thank you for allowing me to join you.”
Pamela H is typical of many buyers, and goes to show that people like Pamela buy on impulse, casting any shred of logic to the wind.
This behavior is simply brought about by creating excitement; she fell for all the benefits that were offered in this particular campaign. The package she bought probably mentioned “an affluent lifestyle.”
Makes you wonder for whom, buyer or seller!
Internet Marketing Training