Choosing a Topic
It doesn’t matter what you do to your website, how many awesome articles you’ve written and how much time you spent on it, if you’ve chosen the wrong topic then you’re doomed from the outset. In this article we are assuming that your ultimate motive for building a site is to make some money.
Understanding why people buy online can give you an insight into which topic to choose. When you’re looking at your potential target market you must understand that people who are looking for information and products are usually having some kind of problem, are searching for solutions and may feel that they have few options for solving that problem. You can also replace the word problem with passion. If you can supply the solution to these people’s problems and get your website in front of them then you have a formula for success.
Conversely if you are offering a product or service that nobody particularly wants, then it’s obvious you’re going to fail. This is why thorough research is so important.
Serving People with Problems & Passions
Back in the days before the internet people used to get together and discuss their problems. The problem can be anything – a bad case of athlete’s foot or not knowing the perfect wine to serve with collard greens. The passion could be for a particular brand name or even a TV show such as Star Trek.
Remember that the Internet is saturated with people offering solutions to all kinds of problems so one of the first things you should consider is whether you can offer solutions, in the form of a product, in a more unique or attractive way.
But where do you find the most profitable solutions to people’s problems? One way is to look on Amazon.com, look at the keywords and the product name and put them into Google’s keyword research tool. If those keywords phrases are getting around 1000 searches a day it means there’s a healthy interest in that particular product or keyword.
Why You Need Keywords?
You test the supply by checking to see how much competition there is by simply typing the phrase in quotation marks into Google. The amount of websites that contain those keywords will be shown at the top of the search engine results pages (SERPs). Examine the top 10 carefully before you make your decision, these are your competitors.
It may take you some time to come up with a product or keyword phrase that gets a healthy number of searches each day but the websites and blogs that deal with that topic are few, or are not good quality.
Now you must decide how you can beat out your competitors while still keeping the search engines happy. This may include offering more than other websites in the form of free information, using a more effective sales/squeeze/landing page than they do or by creating a more effective email marketing campaign. The secret here is to find out exactly what your competitors are doing by subscribing to their email lists and RSS feeds and trying to keep one step ahead.
Your next move will be to find the most effective keywords – and lots of them. Neither Google nor visitors are impressed by sites that offer little in the way of help and information and the more keywords you can find means the more articles you can add to your site so it becomes an authority site.
Know your Target Market
What you will also need to do is find out where your target market hangs out. This could be in blogs and forums or in social media groups. You will need to make your presence known on these sites for the purposes of promoting your own.
There are two schools of thought about creating sites for profit and they are exact opposites. One group of people will simply go out to find popular products that are underexposed, do their keyword research build a niche site and continue from there. The other group believes you should be passionate about the subject of your website.
The first group tends to be the people who build dozens of websites and outsource most of the work. The second group tends to have fewer but larger authority websites and personally I think these people will have the upper hand in the end because that’s what Google wants.
If you’re about to start on your first Internet Marketing enterprise, creating a website about something that you love will be considerably easier than trying to write dozens of articles about acne or athletes foot!
What’s your opinion on the passion or profit question? Have you found it profitable to just concentrate on one or two authority website or are you quite happy making money from dozens of niche sites the subjects of which barely interest you at all? We would like to hear from you.