Social media marketing is the term used to describe a variety of applications and technologies online that enable people to interact with each other socially. It has created a platform where brands can communicate with their customers, but must treat each customer with respect. Although on the face of it this may appear to be an easy task, it is not simple to win brand loyalty within the social media arena. It takes a great deal of time and work to plan a social media strategy that will succeed, much more so than with any other form of online marketing.
If the whole aspect of media marketing sounds daunting, below we will lay out the steps to being truly successful in social media marketing, by explaining five things that social media will not do for your company.
You must begin by investing your time and making a long-term commitment, as with any other kind of marketing plan, on-line or off.
Social Media Marketing Won’t Be Free (or Inexpensive)
Social media marketing is not free. The moment you start your marketing strategy you begin by investing your time and making an on-going commitment, as with any other long-term marketing strategy.
You must start with a concrete plan, which can only be compiled from in-depth knowledge and understanding, produced by focused brainstorming and research. This, of course, will take time, and time is money. The two major questions you should ask when beginning your marketing strategy are “when and where do I start?”
Without proper planning, your Tweets will go unheard, and you will be a faceless page in the Facebook world. There are tens of thousands of unread blogs with plagiarized content, recycled press releases and irregular, mediocre content rolling around in cyberspace due to lack of strategy and commitment.
Originality and rich content, two of the most important components of a successful and profitable website, apply to social marketing strategy too. Without daily, ongoing commitment and financial investment into your chosen social media platform, you will not be rewarded with an interested and engaged on-line following.
If you like this article, continue with Part II
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